Digital Marketing Syllabus
Digital Marketing Course Syllabus
This Digital Marketing Course covers everything from SEO and social media to paid advertising and analytics, making it ideal for beginners and professionals.
1. Introduction to Digital Marketing
What is Digital Marketing?
Traditional Marketing vs. Digital Marketing
Latest Trends in Digital Marketing
Career Opportunities in Digital Marketing
2. Website Planning and Development
Importance of a Website in Digital Marketing
Choosing a Domain Name & Hosting
Introduction to WordPress & Website Builders
Basics of UX/UI for Better User Experience
3. Search Engine Optimization (SEO)
3.1 On-Page SEO
Keyword Research & Competitor Analysis
Meta Tags (Title, Description, Header Tags)
URL Structure & Internal Linking
Image Optimization & Alt Text
3.2 Off-Page SEO
Link Building Strategies
Guest Blogging & Outreach
Social Bookmarking
Forum and Comment Marketing
3.3 Technical SEO
Website Speed Optimization
Mobile SEO & Responsive Design
Schema Markup & Structured Data
Fixing Broken Links & 404 Errors
4. Content Marketing
Importance of Content in Digital Marketing
Blogging & Article Writing Best Practices
Video Content & YouTube Marketing
Podcast Marketing & Audio Content
Content Repurposing Strategies
5. Social Media Marketing (SMM)
5.1 Facebook & Instagram Marketing
Creating & Managing Business Pages
Organic Growth Strategies
Facebook & Instagram Ads (Targeting, Retargeting)
5.2 LinkedIn Marketing
LinkedIn Profile Optimization
Personal Branding & Lead Generation
5.3 Twitter, Pinterest & Other Platforms
Twitter Marketing Strategies
Pinterest for Business
Emerging Social Media Trends
6. Email Marketing
Building & Managing Email Lists
Crafting Effective Email Campaigns
Email Automation & Drip Campaigns
A/B Testing & Email Analytics
7. Pay-Per-Click Advertising (PPC) & Google Ads
Introduction to Google Ads
Search Ads vs. Display Ads
Bidding Strategies & Quality Score
Retargeting & Remarketing
8. Affiliate Marketing & Influencer Marketing
How Affiliate Marketing Works
Choosing the Right Affiliate Programs
Influencer Collaboration Strategies
9. Analytics & Conversion Optimization
Google Analytics Basics
Tracking User Behavior with Heatmaps
Conversion Rate Optimization (CRO)
A/B Testing for Better Performance
10. E-commerce & Dropshipping Marketing
Selling on Amazon, Shopify & WooCommerce
Google Shopping Ads & Facebook Marketplace
Influencer Collaborations for E-commerce Growth
11. Mobile Marketing & App Promotion
ASO (App Store Optimization)
SMS & WhatsApp Marketing
Push Notifications & Mobile Ads
12. Digital Marketing Strategy & Freelancing
Creating a Digital Marketing Plan
Freelancing in Digital Marketing (Upwork, Fiverr, etc.)
Building a Portfolio & Getting Clients
Bonus Topics:
AI & Automation in Digital Marketing
Emerging Trends: Metaverse, NFTs & Blockchain Marketing
